Is Briatore the Gerald Ratner of the Football world? PDF Print E-mail
Saturday, 23 January 2010 01:07


 
A golden rule of business is not to insult your customers and it is a rule that Gerald Ratner forgot when he suggested that people who bought from his shops were happy buying 'cr*p'. His shops became empty shells as people decided they would spend elsewhere.
 
Yet Mr. Briatore's reported comments suggest a similar disdain for the ordinary fan, as well as exposing his ignorance. Somebody needs to take him inside and show him just how much revenue the Club gets from ticket sales, as well as the purchase of merchandise , and maybe he might hold fans in less disdain. Perhaps he rarely travels on trains or pays for his own petrol so perhaps he has no idea how much fans especially those who attend away matches are spending just to get to the ground.
 
Fans stick with a Club through thick and thin and unlike shop customers are not going to decide to take their custom elsewhere overnight. Yet there is a drip tap effect as more and more fans stop going to as many matches or decide not to renew their season tickets. Does no-one in the Club have the courage to show Mr. Briatore the evidence of declining income from ticket sales and club merchandise?

 

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